Real Estate Cold Calling Campaign
Our client, a mid-sized real estate brokerage in New York, was struggling to consistently fill their sales pipeline. Their internal agents were spending 70% of their time prospecting and only 30% closing deals. Capital Connect BPO stepped in to handle the initial outreach, qualifying homeowners who were genuinely interested in selling their properties.
By deploying a dedicated team of 5 trained SDRs (Sales Development Representatives), we implemented a structured cold calling campaign targeting expired listings and FSBO (For Sale By Owner) data.
The Challenge
The client faced high turnover in their internal prospecting team and lacked a consistent flow of qualified leads. They needed a partner who could handle rejection, maintain high call volumes, and pass over only warm leads.
- Inconsistent lead flow
- High internal operational costs
- Low contact rates
The Solution & Results
Capital Connect BPO set up a predictive dialer system integrated with the client's CRM. Our agents were trained on a custom script focusing on empathy and value proposition, ensuring every conversation was professional and compliant.
35%
Increase in Listings
500+
Daily Calls Per Agent
3x
ROI in Month 1
